I’m new to posting threads here.
I just want to vent and get some advice from you all. I’m 34, run a small online shop in Bangkok selling clothes and home decor with low stock. I sell through a page and community groups. I have two part-timers who help pack and confirm orders.

The problem is the page admin I hired to handle mid-level marketing and kinda manage the team — she’s super talkative about work but likes to message me around 10pm to 2am, often like 1:30am, saying things like “there’s a bad review we need to answer right away” or asking to change a promo urgently. Sometimes she sends messages in a trembling voice like “can we talk? it’s important” and it always feels urgent.

I’m exhausted. Really.

I get that online business is 24/7, but I’m someone who likes to separate my time. If she messages late and I can’t reply fast, it feels like she thinks I don’t care. You get what I mean? It’s not that I don’t want to take responsibility, but sometimes I need to sleep because I have to go deliver parcels myself in the morning, or I have a computer repair appointment at 1pm, so I need rest so my hands don’t shake while packing tiny white boxes. I’ve tried setting contact hours and told them to use a specific channel for urgent stuff, but she still doesn’t respect the boundary. Some nights she sends long messages that I read before bed and wake up dizzy thinking I have to fix everything immediately, then I stare at my old phone rereading the messages for like 15–20 minutes. If I can’t reply I feel guilty and want to get up and fix it at 3 or 4am, then it takes me over an hour to fall back asleep. Ughhh so tiring, seriously.

Or am I being petty? How do I talk directly so the page admin and the staff understand they need to respect each other’s sleep time without messing up customer service? Please give advice T_T

P.S. I’m worried they’ll get upset and we’ll lose work. I don’t want the team to be annoyed, but I also don’t want to be pressured like this.