How to Handle Mid-Year Heat Waves: Guidelines from Phitsanulok Public Health for Communities and Tourists

Temperatures in the northern region, including Phitsanulok province, are trending higher in the mid-year period. The World Health Organization and the Department of Health have warned people to prepare for heat waves that may increase risk for those with chronic illnesses, older adults, young children, and outdoor workers. In Phitsanulok, local public health authorities have issued practical guidelines for communities and tourism businesses to protect health and tourism activity.

The Phitsanulok Provincial Public Health Office advises people to drink enough water, wear lightweight breathable clothing, and avoid exercising or doing heavy work during the daytime between 10:00 and 16:00. For those who must work outdoors, such as farmers or construction workers, shifts should be adjusted to early morning or evening hours, and rest stations with cold drinking water and shade should be provided to reduce the risk of heat stroke.

For tourism services, hotels and accommodations in the city and nearby districts are advised to put measures in place for visitors, such as free drinking water stations, emergency care plans, and providing weather information and self-care guidance via online channels and in lobbies. Outdoor attraction managers, such as parks or viewpoints, should create shorter routes for older visitors, post warnings about high temperatures, and station staff to monitor tourists for adverse symptoms.

Food businesses in Phitsanulok are advised on food and drink safety in hot weather, especially storing seafood and cooked foods at safe temperatures to reduce the risk of food poisoning. Cafes and beverage vendors are encouraged to offer cold drinks and healthy snacks such as fresh fruit and electrolyte beverages.

Short-term impacts on tourism may include travelers postponing trips because they dislike hot weather. Conversely, with proper preparedness Phitsanulok can maintain tourist numbers by offering morning and evening options, such as visiting temples and museums during cooler hours or early-morning agricultural tours. Clear communication about self-care will help ease tourists’ concerns.

At the community level, many villages have started setting up community cooling centers at community halls or temples to support older adults or people without air conditioning at home. Local authorities are also cooperating with local TV stations and community pages to disseminate warnings and medical advice. If someone experiences fainting, nausea, confusion, or loss of consciousness, they should be taken to the nearest health facility immediately.

The provincial health office emphasizes that prevention is the best approach. Planning work schedules, adjusting daily behaviors, and providing clear information to residents and tourists will reduce health and economic impacts locally. An emergency reporting system and mobile medical teams are being prepared to handle any surge in patients. With cooperation from communities and businesses, Phitsanulok can get through the mid-year heat wave safely.